Elevate is a Creative Agency, run by Liz, that transforms small businesses into irresistible brands, that stand out online. Which meant that the images from our brand shoot had to have the same impact! We planned a shoot that oozed style, luxury experience and class. to reflect Elevate. Liz works closely with her clients, so we made sure that her friendly personality and her experience shone through with lots of relaxed and approachable poses, casual on-brand outfits and lots of natural laughs (provided mostly by Rusty, Liz's gorgeous Fox Red Lab!)

Liz offers online trainings, a brand bootcamp and her brand foundations mentoring process, as well as brand consultancy and the Grit & Wit podcast, so there's plenty of ways to access her knowledge and creativity.

Previously a photographer, Liz totally understood how to nail her brand shoot with so many on brand props, outfits and brand materials. We played with moodboard images, colour samples, hand made ceramic mugs, Diptique candles, client workbooks and more... Whilst working through our indoor shot list of portraits, hands at work and lifestyle images we also shot Liz's client experience, from start to finish, to highlight the creative process and passion that goes into her work.

Incorporating brand colours are essential to creating a successful brand shoot, but it's definitely a balance. I like to introduce your brand's core colours in a subtle way, maintaining a feeling of lightness throughout. Elevate's colour palette was designed by the uber talented Page + Looker and feature a strong red, a soft pink and a bold blue as well as white, black and beige brought in for balance. The results of the shoot highlight touches of the stronger colours with lots of light, soft neutrals  surrounding them - the linen sofa and white walls of Liz's gorgeous bright and airy home provided the perfect backdrop to introduce those strong playful colours.